In Ireland in 2026, a logo costs anywhere from €30 to €12,000. That's not a useful answer, but it is the honest one — and the reason the useful answer needs tiers, not a single number. What follows is a tier-by-tier breakdown of what logo design actually costs here, based on public rate cards from Irish designers and small studios, enquiry data from buyers who have used our matched-quotes service, and cross-checks against published Irish design-industry pricing.

Short answer. A functional Irish business logo from a mid-career freelance designer typically costs €650–1,800. Below €400 you are buying templates and minimal iteration. Above €3,000 you are buying a full identity system, not just a logo.

The five tiers of logo pricing in Ireland

Tier 1 — €30–150: gig-platform template marks

This is the pricing band on global gig marketplaces, template-logo sites, and AI logo generators. You submit a business name and a style preference, you get back a logo in 24–72 hours. There is little to no iteration, no strategy work, no usage rights beyond the file you download, and the designer rarely holds the source files beyond the transaction.

When it's fine. A placeholder logo for a product you're testing. A side-hustle that will either grow (and justify a real logo later) or fold. Internal-only brands that will never appear on customer-facing materials.

When it's not. Anything customer-facing and printed. Logos commissioned at this tier are famously difficult to trademark (originality is often contested), and the file formats are usually raster (PNG, JPG) rather than vector (SVG, AI, EPS) — so they don't scale to signage, packaging, or large print without looking terrible.

Tier 2 — €150–400: junior freelance / student designer

A genuine Irish designer — often a recent graduate of NCAD, LSAD, IADT or similar, or a junior at an agency moonlighting — will do a real custom logo for you at this price. You'll get 2–3 concepts, one or two rounds of revisions, and the final files in both raster and vector. Usage rights are typically full commercial use.

When it's fine. Sole traders, market-stall brands, side projects, and small local businesses where the logo will sit on a shopfront sign and a handful of printed menus. Time-boxed projects where you can live with a "good enough" first attempt.

When it's not. Anything that needs to work across more than three or four applications (web, print, uniform, signage, packaging, social avatar, favicon…) — you'll find that a logo designed quickly doesn't hold up when stretched across the full application set. Budget for Tier 3 instead.

Tier 3 — €650–1,800: mid-career freelance designer (the sweet spot)

This is where most Irish small businesses should actually be pricing. A mid-career freelance designer will spend 4–8 days on the project, which typically means an hour or two of discovery, a day or two on concept sketching, 2–3 days on development of a selected direction, and 1–2 days on refinement and final file delivery. You'll see 3–5 different initial directions, narrow to one, and go through two or three rounds of refinement.

What you get: a primary mark, a horizontal and stacked lockup, a monochrome version, a favicon-friendly version, and a short PDF of usage notes (minimum sizes, clear space rules, approved colour values). Source files in AI or Sketch/Figma, plus exported PNG/SVG/PDF for your marketing team or printer.

When it's right. The vast majority of Irish small and medium businesses. Startups pre-Seed or pre-Series-A. Family businesses rebranding after a decade or two. New product lines from established parents. Anyone who needs a logo to work on a website, on business cards, on Instagram, and on a van door without looking different in each place.

Tier 4 — €1,800–3,500: senior freelance or small studio

At this tier you're buying more than a logo — you're buying a small identity system. That usually means the logo plus a colour palette (primary and secondary), type specification (display and body), a grid or layout system, basic photographic direction, and a 10–20 page brand guidelines document.

Time investment is 10–18 days of designer time. You'll typically do a kick-off meeting, a discovery presentation, a concept presentation with 2–3 routes, refinement of the selected route, and final delivery with a brand-guidelines pack. Senior designers at this tier have 7+ years of experience and have usually worked on a handful of brands you'd recognise.

When it's right. Brands that will scale across more than 10 applications. Funded startups preparing for Series A or B. SMEs rebranding ahead of a significant commercial event (new market, new product line, IPO rumblings). Any business where the logo will be touched by more than one marketing person across its first three years — the guidelines pack saves you from inconsistency hell later.

Tier 5 — €4,000–12,000+: studio / agency identity

Dublin-based agencies like the larger brand consultancies price full identity projects at this tier. You're now buying a team's time — strategist, designer, and design director at minimum — over 4–10 weeks. The deliverable is an identity system: logo, palette, type, photography, illustration style, tone-of-voice guidance, and a comprehensive 40–80 page guidelines document. Often accompanied by a brand launch plan, collateral templates, and social templates.

When it's right. Listed companies. Well-funded scale-ups. Brands that will span multiple markets or sub-brands. Public sector rebrands. Anyone who genuinely needs "a brand" rather than "a logo" — and the test for which is whether your brand will need to be deployed by 5+ people across marketing, product and comms simultaneously.

What changes the price

Within any tier, a handful of factors push you up or down the range:

How to decide your budget

A simple way to set a logo budget is to work backwards from how much your brand identity will be in front of customers, and how many years it needs to last without looking tired. If the answer is "not much, and we'll rebrand in a year or two anyway" — Tier 2 is fine. If the answer is "it'll be on a Van, a shopfront, a website and every invoice for the next decade" — Tier 3 or 4 is realistic.

Rough guide: a logo costs less than 1% of what you're going to spend promoting it. If you're about to spend €80,000 on a year of marketing and you try to save money on the €900 logo, you are paying for the €900 a hundred times over in lower recall and lower trust.

Red flags in logo quotes

Next steps

If you want to short-circuit the process — tell us your project, budget and timeline on the matched-quotes form, and we'll introduce you to two or three Irish designers whose rate band and availability fit your brief.

Related reading: the full Irish freelance day-rate benchmark, and when a freelancer beats an agency (and vice versa).